Which target audience should we focus on? Oily skin, sensitive skin, or anti-aging?

Focus on Anti-Aging: Sunscreen Capsule serums

Who would have thought those bean-like capsules are actually sunscreen? Yes, these capsule serums with SPF are fast-absorbing, lightweight, and less visible on the skin. This design is not without purpose; not only are they convenient to carry around, but the capsule design also protects the active ingredients from air or sunlight exposure, which could lead to degradation. Additionally, it is more eco-friendly compared to plastic bottles and aerosol sprays. They usually come in packs of 7 capsules or in a bottle containing 30 capsules of sunscreen.

Focus on Oily / Sensitive Skin: Clear, non-greasy sunscreeens.

What I hated, and what the majority of people dislike about traditional sunscreen, is that it can leave a white cast on the skin when applied, making your face look like it’s been painted white. Not only that, it can sometimes be too greasy and thick, making it very uncomfortable. Fortunately, many sunscreens have now become clear and non-greasy. They have also become lightweight, making it feel like you are not applying anything. It can sometimes feel even better than serums or lotions. Now, you don’t have any excuses for not wearing sunscreen.

Active-rich sustainable sun care: Cold formulation sunscreen

The market feedback for Cold Formulation Sunscreen has been phenomenal, primarily because it solves the biggest consumer pain point: the greasy, heavy feeling of traditional sun care. Technically, these formulas are designed to provide an instant cooling sensation—almost like the refreshing touch of ice—which is a massive selling point in hot climates. Beyond the sensory experience, our cold-process technology ensures the ingredients remain hydrating and calming, effectively soothing skin irritation caused by heat. From a business perspective, this "comfort factor" is the key to driving repeat purchases. When a sunscreen feels this refreshing, consumers are much more likely to follow the "reapply every 2 hours" rule, significantly increasing the product's consumption rate and brand loyalty.

Centella Asiatica

Cica, Gotu Kola, Tiger Grass, and Asian Pennywort are just some of the common names of Centella Asiatica. Recently, Centella Asiatica has been gaining popularity worldwide. Little did people know that it has already been used for thousands of years to improve skin health. It improves hydration, soothes irritation, and strengthens the skin barrier. Best of all, it is gentle and non-irritating, making it suitable for sensitive skin. It is also perfect for acne-prone and stressed skin.

Cherries

Yes, surprisingly. The delicious cherries on top of your banana sundae apparently have skin benefits and are not just a delicious, healthy snack. The Acerola Cherry is one of nature's richest sources of Vitamin C. Unlike synthetic brighteners, this "Superfruit" extract offers potent antioxidant protection to fight photo-aging while naturally brightening the complexion. It’s the perfect addition to any formula aiming for a radiant, healthy glow.

Cherries have also become a popular ingredient in face masks. Since they are rich in vitamin C, which helps brighten the skin and reduce dark spots, as well as antioxidants that protect the skin from environmental damage, also help soothe irritated or sensitive skin. Moreover, cherries contain malic acid, an AHA, which helps exfoliate the skin, leading to a brighter complexion and improved overall texture.

Due to market demands, face masks have also evolved in terms of product design and functionality. Product designs such as 3D, hydrogel, and bio-cellulose masks enhance comfort, functionality, and effectiveness. Moreover, another indication that the design and technology of face masks have evolved is the duration for which a mask can be worn. Traditional sheet masks are usually recommended for 15-30 minutes, but now facial masks can be used for 1-2 hours to allow the skin to absorb more active ingredients. Additionally, there are sheet masks that can be removed in just a minute.

Biocrown provides OEM/ODM services for face masks. We can provide customized formulations tailored to your preferred ingredients, desired functionalities, and features. For more information, please visit our website at https://www.biocrown.com.tw/en/category/A0101.html.